Problems:
- Navigation was organized by audience rather than shopping intent, making products difficult to find.
- Bedding shoppers could not easily browse by material, collection, or individual items.
- Confusing taxonomy created friction and reduced product discoverability.
- Limited merchandising opportunities for new, best-selling, and featured products.
- Customers struggled to understand differences between mattress models.

Research:
- Conducted competitive analysis of leading mattress and bedding brands.
- Identified material, product type, and collection as primary shopping behaviors.
- Found customers wanted easier ways to shop individual items, not just bundled sets.
- Discovered opportunities to improve product discovery, merchandising, and mattress comparison.

Solution:
-  Mobile-first, consistent and accessible design
- Increased findability of categories, store, search, etc.
- Information architecture aligned with ux best practices
- Increase taxonomy comprehension
- End-to-end, data-driven personalization
- Baked in conversion improvements
- Simplified business manager tools
- Increase in separates and sets
- Replatformed and redesigned the site with a customer-centric navigation structure.
- Reorganized categories around shopping behaviors including Mattresses, Bedding, Bath, Furniture, Baby, and Sale.
- Enabled shopping by material, collection, and a la carte bedding products.
- Added merchandising tools for new, best-selling, and featured products.
- Improved mattress categorization and comparison to help customers make informed decisions.
‍