Problems:
- Customers struggled to understand differences between mattress models and comfort levels.
- Product benefits, materials, and certifications were difficult to scan and compare.
- Organic and sustainability differentiators were not clearly communicated throughout the buying journey.
- PDPs lacked clear merchandising opportunities to guide purchase decisions.
- Customers had to work too hard to understand what made Naturepedic products unique.
- Long Scrolling Pdp Pages.

Research:
- Analyzed mattress shopping behaviors and found customers needed clearer product differentiation and comparison tools.
- Competitive analysis showed leading brands simplified complex product information through education, certifications, and visual storytelling.
- Identified certifications, materials, comfort level, and product benefits as primary purchase drivers.
-Found that trust and transparency were critical factors when purchasing premium organic mattresses and bedding.

Solution:
- Redesigned PDPs to clearly communicate mattress and bedding differences, comfort levels, and key benefits.
- Introduced visual storytelling around materials, certifications, and construction details.
- Improved product discoverability with clearer product information, merchandising, and comparison pathways.