Problems:
- Outdated website and branding did not reflect the company's industry leadership or 188-year history.
- Difficult navigation made it challenging for users to find projects, services, and company information.
- Poor mobile experience and limited content flexibility.
- Heavy reliance on developers for site updates and content management.
- Sustainability initiatives, culture, and differentiators were not effectively communicated.

Research:
- Conducted competitive analysis of regional and national construction firms.
- Audited existing site structure, content, and user journeys.
- Identified an opportunity to differentiate Sollitt through its 188-year legacy, family-owned history, and contributions to Chicago's built environment.
- Partnered with stakeholders to align user needs with business goals.

Solution:
- Replatformed the site to a scalable CMS, enabling non-technical teams to manage content independently.
- Redesigned the information architecture and navigation to improve discoverability.
- Created a mobile-first experience with modern UI and interactive elements.
- Elevated Sollitt's 188-year history to build trust and brand credibility.
- Highlighted sustainability, LEED achievements, company culture, and community impact through strategic storytelling.
- This redesign and replatform demonstrates the power of research-driven design decisions, enhancing both user satisfaction and business performance.
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